Download Free Electronic Document

FormatFile SizeNotes
PDF file 0.4 MB

Use Adobe Acrobat Reader version 10 or higher for the best experience.

Research Question

  1. Are the online resources developed to help improve mental health for California students being used by their intended audiences?

Analysis of visitors to CalMHSA-funded student mental health websites shows that visitors at educational institutions comprised the largest audience segment and promotional campaigns likely increased traffic.

Key Findings

  • Most users accessed the websites directly, suggesting that awareness campaigns such as emails with direct links to the sites were valuable promotional efforts.
  • One of the higher education websites drew more users from outside California than expected, suggesting a national engagement with the site.
  • Internet service provider data indicate that the majority of users visiting the higher education sites and the K-12 site came from educational institutions.
  • Peaks in website usage suggest that promotional efforts may have successfully increased traffic immediately after release.
  • Analysis of site usage indicates a user appetite for browsing available databases and resources on student mental health issues.

Recommendation

Efforts to sustain and publicize CalMHSA-funded student mental health websites—and cross-promote their content between sites—are worth pursuing in order to encourage students' use of content.

This research was conducted in RAND Health, a division of the RAND Corporation.

This report is part of the RAND research report series. RAND reports present research findings and objective analysis that address the challenges facing the public and private sectors. All RAND reports undergo rigorous peer review to ensure high standards for research quality and objectivity.

This document and trademark(s) contained herein are protected by law. This representation of RAND intellectual property is provided for noncommercial use only. Unauthorized posting of this publication online is prohibited; linking directly to this product page is encouraged. Permission is required from RAND to reproduce, or reuse in another form, any of its research documents for commercial purposes. For information on reprint and reuse permissions, please visit www.rand.org/pubs/permissions.

RAND is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND's publications do not necessarily reflect the opinions of its research clients and sponsors.