Cover: Attractiveness of Initial Vocational Education and Training

Attractiveness of Initial Vocational Education and Training

Identifying What Matters

Published in: Cedefop Research Paper no. 39 (Luxembourg: Publications Office of the European Union, 2014)

Posted on rand.org 2014

by Cathy Stasz, Samuel Drabble, Sophie Castle-Clarke, Hurbert Ertl, Craig Holmes, Lidia Villalba van Dijk

Stereotypes prevail: many Europeans still opt for a vocational educational pathway as second choice when deciding about a future career. Despite being high on European and national policy agendas for more than a decade, and despite all efforts made, VET is no more attractive in most countries today than it was some years ago. Building on a system approach, and drawing on quantitative and qualitative analysis, this research paper explores how several drivers affect the attractiveness of IVET. Endogenous drivers having impact on IVET systems and outcomes are relevant, but context also matters. IVET outcomes need to be communicated in the right way to highlight the attractiveness of this educational path to young people. A total of 10 case studies of policy initiatives from six countries are analysed to see what works, and why, in different national contexts.

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