News Release
U.S. Military's Increased Use of Bonuses Has Improved Recruitment and Retention
Jun 14, 2010
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To determine whether enlistment and reenlistment bonuses are effective in maintaining or increasing the supply of personnel to the armed forces, the authors provide an empirical analysis of bonuses' effects. They developed models to assess whether bonuses have contributed to recruiting success and retention, whether they have been used flexibly, and whether they have been used efficiently, using data for each service, but with a particular emphasis on the Army. The authors find that bonus programs have been important in helping the services meet recruiting and retention objectives and have been managed flexibly by targeting bonuses to specific groups. Bonuses have helped overcome declining youth attitudes toward enlisting in the military and the adverse effects of frequent and long deployments.
Chapter One
Introduction
Chapter Two
Background on Enlistment Bonuses
Chapter Three
Methodology and Data for the Enlistment Model
Chapter Four
Enlistment Results
Chapter Five
Army Attrition Results
Chapter Six
Background on the Army's Selective Reenlistment Bonus Program
Chapter Seven
Methodology and Data for the Army Reenlistment Model
Chapter Eight
Reenlistment Results for All Services
Chapter Nine
Conclusions
Appendix A
Detailed Background on Enlistment Bonuses
Appendix B
Detailed Background on Reenlistment Bonuses
Appendix C
Estimated Reenlistment Models, Army 24-MOS Sample
Appendix D
Estimated Reenlistment Models, All Services
Appendix E
Average SRBM, by Occupation, All Services
Appendix F
Distribution of Bonuses
The research described in this report was prepared for the Office of the Secretary of Defense (OSD). The research was conducted in the RAND National Defense Research Institute, a federally funded research and development center sponsored by the OSD, the Joint Staff, the Unified Combatant Commands, the Department of the Navy, the Marine Corps, the defense agencies, and the defense Intelligence Community.
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