News Release
RAND Identifies New Strategies for Countering Russian Social Media Influence in Eastern Europe
Apr 12, 2018
Russia employs a sophisticated social media campaign against former Soviet states that includes news tweets, nonattributed comments on web pages, troll and bot social media accounts, and fake hashtag and Twitter campaigns. Nowhere is this threat more tangible than in Ukraine. Researchers analyzed social media data and conducted interviews with regional and security experts to understand the critical ingredients to countering this campaign.
Understanding Russian Propaganda in Eastern Europe
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A RAND Corporation study examined Russian-language content on social media and the broader propaganda threat posed to the region of former Soviet states that include Estonia, Latvia, Lithuania, Ukraine, and, to a lesser extent, Moldova and Belarus. In addition to employing a state-funded multilingual television network, operating various Kremlin-supporting news websites, and working through several constellations of Russia-backed "civil society" organizations, Russia employs a sophisticated social media campaign that includes news tweets, nonattributed comments on web pages, troll and bot social media accounts, and fake hashtag and Twitter campaigns. Nowhere is this threat more tangible than in Ukraine, which has been an active propaganda battleground since the 2014 Ukrainian revolution. Other countries in the region look at Russia's actions and annexation of Crimea and recognize the need to pay careful attention to Russia's propaganda campaign.
To conduct this study, RAND researchers employed a mixed-methods approach that used careful quantitative analysis of social media data to understand the scope of Russian social media campaigns combined with interviews with regional experts and U.S. and North Atlantic Treaty Organization security experts to understand the critical ingredients to countering this campaign.
Chapter One
Introduction
Chapter Two
Russian Propaganda on Social Media
Chapter Three
Pro- and Anti-Russia Propaganda Communities on Twitter
Chapter Four
Resonance Analysis of Pro-Russia Activists
Chapter Five
Key Challenges to Responding to the Russian Information Threat
Chapter Six
Recommendations
Appendix A
Additional Technical Details
Appendix B
Additional Community Lexical Characterization
Appendix C
Pro-Russia Propaganda Lexical Analysis
Appendix D
Interview Protocol
This research was sponsored by the Office of the Secretary of Defense's Rapid Reaction Technology Office and conducted within the International Security and Defense Policy Center of the RAND National Defense Research Institute, a federally funded research and development center sponsored by the Office of the Secretary of Defense, the Joint Staff, the Unified Combatant Commands, the Navy, the Marine Corps, the defense agencies, and the defense Intelligence Community.
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