Cover: Five Strategies for Successful Recruitment and Retention of Children and Families in Human Service Programs

Five Strategies for Successful Recruitment and Retention of Children and Families in Human Service Programs

Published Apr 21, 2017

by Dionne Barnes-Proby, Dana Schultz, Lisa H. Jaycox, Lynsay Ayer


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The benefits of human service programs for children and families are extensive. However, if target populations do not know about these services or do not engage with them, they cannot fully enjoy these benefits. This toolkit draws upon lessons learned from RAND's national evaluation of programs for children exposed to violence and key approaches in the literature to offer five strategies to increase client recruitment and retention. We provide techniques, examples, and resources to support the development of a comprehensive program recruitment and retention plan that will address a myriad of engagement challenges. Users of this guide can increase program participation and, ultimately, improve outcomes for children and families.

This toolkit was prepared for the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention under the auspices of the RAND Justice Policy Program and the RAND Population Health Program.

This report is part of the RAND tool series. RAND tools may include models, databases, calculators, computer code, GIS mapping tools, practitioner guidelines, web applications, and various toolkits. All RAND tools undergo rigorous peer review to ensure both high data standards and appropriate methodology in keeping with RAND's commitment to quality and objectivity.

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