The benefits of human service programs for children and families are extensive. However, if target populations do not know about these services or do not engage with them, they cannot fully enjoy these benefits. This toolkit draws upon lessons learned from RAND's national evaluation of programs for children exposed to violence and key approaches in the literature to offer five strategies to increase client recruitment and retention. We provide techniques, examples, and resources to support the development of a comprehensive program recruitment and retention plan that will address a myriad of engagement challenges. Users of this guide can increase program participation and, ultimately, improve outcomes for children and families.
This toolkit was prepared for the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention under the auspices of the RAND Justice Policy Program and the RAND Population Health Program.
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