Command Narrative Smart Guide

William Marcellino, Christopher Paul, Elizabeth L. Petrun Sayers, Michael Schwille, Ryan Bauer, Jason R. Vick, Walter F. Landgraf III

ToolPublished Nov 15, 2021

In the contemporary era marked by informational competition, one of the most important activities of a strategic or operational command is the development, presentation, and support of the command's narratives. This quick reference provides the big-picture basics for successfully developing and deploying command narrative, summarizing the most important material for practitioners from the RAND report Developing, Disseminating, and Assessing Command Narrative: Anchoring Command Efforts on a Coherent Story.

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Marcellino, William, Christopher Paul, Elizabeth L. Petrun Sayers, Michael Schwille, Ryan Bauer, Jason R. Vick, and Walter F. Landgraf III, Command Narrative Smart Guide. Santa Monica, CA: RAND Corporation, 2021. https://www.rand.org/pubs/tools/TLA353-1.html.
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This research was sponsored by U.S. European Command and conducted within the International Security and Defense Policy Center of the RAND National Security Research Division (NSRD).

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