With much talk about how to “win hearts and minds” in the Muslim world, it's surprising that few are looking back to a global contest of ideas that the U.S. and its allies categorically won: the Cold War, write Todd C. Helmus and Dalia Dassa Kaye.
Oct 14, 2009 ForeignPolicy.com
Improving the U.S. military's brand identity demands more than just a catchy new slogan. While communications can help explain U.S. policies, the behavior of every soldier, sailor, airman and marine is what ultimately determines how civilians view U.S. forces, write Todd Helmus, Russell Glenn and Christopher Paul in a commentary appearing in United Press International.
Aug 20, 2007 United Press International